Part of the digital media etiquette is acknowledging that clicking is power.
Nearly all media websites count the number of visitors e.g. by counting clicks. Sometimes even decisions on publishing content are made based on clicks.
Many positive things have been achieved by liking and sharing. However, it is good to remember that a click also reinforces the negative phenomenon.
A click is basically anonymous: it only tells the hard fact that a certain amount of people became interested enough to click.
A click is basically anonymous: it does not tell whether you liked the content or not. It only tells the hard fact that a certain amount of people became interested enough to click it. For this reason, the only way of preventing an unpleasant, inappropriate or bullying-spreading content from being shared and spread online is to resist one’s own desire and curiosity to click on it, and simply leave it be.
For example, videos shared online by extremist militant group ISIS have generated this type of discussion. In these videos ISIS kills their hostages, among which were also well-known reporters.
The sole purpose of these brutal videos is to cause fear, terror and utter shock. This is their way of creating conflicts. The more people clicked on these videos, the more effective their campaigning has been.
In the editorial offices decisions whether to publish these images are carefully considered every day, and there is a large group of people involved in the decision making process.